PRIVACY POLICY
PRIVACY POLICY

Family Choice Online Ltd is committed to protecting your privacy and handling your personal information responsibly, securely, and transparently.

This Privacy Policy explains how we collect, use, store, protect and disclose your personal information when you use:

  • www.familychoice.uk
  • Family Choice Mobile Applications
  • Our online ordering services
  • Click & Collect services
  • Home Delivery services
  • Customer Support
  • Loyalty and promotional programmes

By using our website or mobile application, you agree to this Privacy Policy.

1. Company Information

Family Choice Online Ltd
Company Number: 16635199
Registered Office:
4 Finsbury Road Luton England LU4 9AH
Website: https://www.familychoice.uk
Email: info@familychoice.uk
Telephone: 07913 231459

2. Information We Collect

Depending on how you use our services, we may collect:

Personal Information

  • Full Name
  • Date of Birth (where legally required)
  • Email Address
  • Mobile Number
  • Billing Address
  • Delivery Address
  • Account Username
  • Password (encrypted)

Order Information

  • Products Ordered
  • Shopping Basket
  • Delivery Instructions
  • Payment Status
  • Order History
  • Refund Information

Payment Information

Payments are processed using secure PCI-DSS compliant payment providers.
Family Choice does not store your full debit or credit card details on our servers.
Payment providers may securely process:

  • Card Number
  • Expiry Date
  • CVV
  • Apple Pay
  • Google Pay
  • Bank Card Tokens

Identity Verification

Where required by law (for example alcohol, tobacco, vaping products, lottery products or knives), we may request:

  • Date of Birth
  • Government-issued Identification
  • Proof of Age
  • Signature on Delivery

Device Information

We automatically collect:

  • IP Address
  • Device Model
  • Browser Type
  • Operating System
  • App Version
  • Language Settings
  • Crash Reports
  • Device Identifier

Location Information

With your permission we may collect:

  • GPS Location
  • Delivery Location
  • Store Finder Location

You may disable location access at any time through your device settings.

3. Information We Do NOT Collect

We do not intentionally collect:

  • Biometric information
  • Health records
  • Political opinions
  • Religious beliefs
  • Racial information
  • Criminal records

unless required by law or voluntarily provided by you for customer support purposes.

4. How We Use Your Information

We use your information to:

  • Process your orders
  • Deliver your purchases
  • Verify your identity
  • Prevent fraud
  • Prevent under-age sales
  • Provide customer support
  • Improve our services
  • Manage your account
  • Send order confirmations
  • Process refunds
  • Detect security threats
  • Improve website performance
  • Meet legal obligations
  • Provide personalised recommendations (where consent has been given)

5. Marketing

We may send:

  • Promotional Offers
  • Discount Codes
  • Loyalty Rewards
  • Newsletters
  • New Product Updates

Only where:

  • You have given consent, or
  • We are legally permitted to do so.

You may unsubscribe at any time.

6. Cookies

We use cookies to:

  • Remember your login
  • Save your shopping basket
  • Improve website performance
  • Analyse website traffic
  • Improve customer experience
  • Prevent fraud

You may disable cookies in your browser.
Some services may not function correctly if cookies are disabled.

7. Analytics

We may use:

  • Google Analytics
  • Google Firebase
  • Google Crashlytics
  • Microsoft Clarity
  • Meta Pixel
  • Other analytics providers

These services help us understand:

  • Website usage
  • Customer behaviour
  • Performance issues

No payment information is shared with analytics providers.

8. Google Play Services

Our Android application may use:

  • Firebase
  • Google Maps
  • Google Pay
  • Google Sign-In
  • Push Notifications
  • Crash Reporting

These services operate under Google's own Privacy Policies.

9. Apple Services

Our iOS application may use:

  • Apple Sign In
  • Apple Pay
  • Apple Push Notifications
  • Apple Maps

Apple processes certain information according to Apple's Privacy Policy.

10. Payment Providers

Payments may be securely processed by approved third-party providers.
These providers comply with:

  • PCI DSS
  • UK GDPR
  • Applicable financial regulations

Family Choice never stores your full payment card details.

11. Delivery Partners

Where necessary we share limited information with delivery providers:

  • Customer Name
  • Delivery Address
  • Telephone Number
  • Order Details
  • Delivery Instructions

Only the minimum information required is shared.

12. Retail Partners

Where orders are fulfilled by participating retailers using the Family Choice platform, we may share only the information necessary to prepare and deliver your order, including your name, delivery address, contact number, ordered items, and any relevant delivery instructions.
Retail partners are contractually required to protect your personal information and use it only for fulfilling your order.

13. Age Restricted Products

Some products require age verification.
These include:

  • Alcohol
  • Tobacco
  • Vapes
  • Lottery Products
  • Knives
  • Other restricted products

Orders may be cancelled if valid identification cannot be provided.

14. Fraud Prevention

We use automated and manual systems to detect:

  • Fake Accounts
  • Payment Fraud
  • Suspicious Orders
  • Account Abuse
  • Multiple Fraudulent Transactions

Orders may be delayed or cancelled where fraud is suspected.

15. Data Retention

We retain information only as long as necessary for:

  • Legal requirements
  • Tax purposes
  • Accounting
  • Fraud prevention
  • Customer support

When no longer required, information is securely deleted or anonymised.

16. Security

We implement industry-standard security measures including:

  • SSL Encryption
  • Secure Servers
  • Firewalls
  • Access Controls
  • Encrypted Passwords
  • Regular Security Monitoring
  • Restricted Employee Access

While we strive to protect your information, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

17. International Transfers

Where data is transferred outside the UK, we ensure appropriate safeguards are in place, including approved contractual protections where required by law.

18. Your Rights

Subject to applicable law, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Delete your account (where legally permissible)
  • Restrict processing
  • Object to certain processing
  • Withdraw consent
  • Request data portability
  • Lodge a complaint with the UK Information Commissioner's Office (ICO)

To exercise these rights, contact us using the details below.

19. Children's Privacy

Our services are intended for individuals aged 18 or over when purchasing age-restricted products.
We do not knowingly collect personal information from children without appropriate legal authority.
Parents or guardians who believe a child has provided personal information should contact us so that we can investigate and, where appropriate, remove the information.

20. Third-Party Links

Our website or app may contain links to third-party websites or services.
We are not responsible for the privacy practices or content of those external sites.
We encourage you to review their privacy policies before providing any personal information.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or business practices.
The latest version will always be published on our website with the updated effective date.

22. Contact Us

For any privacy-related questions or requests, please contact:

Privacy Officer
Family Choice Online Ltd
4 Finsbury Road Luton LU4 9AH
Website: https://www.familychoice.uk
Email: info@familychoice.uk
Telephone: 07913 231459

23. Legal Compliance

This Privacy Policy has been prepared to support compliance with:

  • UK GDPR
  • Data Protection Act 2018
  • Privacy and Electronic Communications Regulations (PECR)
  • Consumer Rights Act 2015
  • Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013
  • Electronic Commerce (EC Directive) Regulations 2002
  • Google Play Developer Programme Policies
  • Apple App Store Review Guidelines

By using the Family Choice website or mobile application, you acknowledge that you have read and understood this Privacy Policy.

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Business inquiry: info@familychoice.uk
Registered Office Address: 4 Finsbury Road, Luton, England, LU4 9AH
Company number: 16635199
Phone number: 07913 231459

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